A successful portal can become the channel of choice for many tenants by offering an enhanced customer experience, freeing up customer-facing colleagues to spend time dealing with more complex, nuanced customer needs. An ineffective portal, on the other hand, can cause your housing association more harm than good. Slow load times, outdated interfaces and confusing user pathways mean the portal is more likely to be abandoned in favour of picking up the phone or visiting a local office.
In this guide, we’ve broken down the key considerations for any housing association that’s thinking about investing in a self-service portal. From why you need a new one, to how it’s going to impact your wider team, we’ll guide you through a structure that feeds into your procurement process and helps you to identify what you need to ensure success.
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